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2021 Subaru Corporate Impact Report

Subaru Share the Love Event

14 Years of Impact: Launched in 2008, our annual Subaru Share the Love® Event highlights our commitment to be More Than a Car Company® by donating $250 for each new Subaru vehicle purchased or leased at participating retailers. New Subaru owners choose one of our national charities or one of the 799 local charities in our retailers’ hometowns to receive their donation.

People at the love event

$227.3 million

Subaru Share the Love®
Event donations since 2008.

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Over 1,700 charities supported
ASPCA Logo

More than 74,000
animals rescued

Make a wish logo

More than 2,700
wishes granted

Meals on wheels logo

Over 2.5 million
meals delivered

National park foundation logo

Over 400
National Parks Protected

Retailer Hometown charities logo

Over $122 million
Donated

These impacts are prior to the 2021 Share the Love® Event; impact numbers are likely higher.

To launch the Subaru Share the Love® Event for 2021, more than 600 Subaru of America, Inc. volunteers joined together on several volunteer projects for community nonprofits. They benefited families, children, and senior citizens facing food insecurity; pediatric hospital patients and their families; and environmental nonprofits focused on increasing access to nature. The kickoff volunteer event totaled nearly 2,400 donations to 14 nonprofits across the country – our largest single volunteer event ever! For more information on Subaru volunteering, see the Living our Values section of the report.

More on our nonprofit impact below:

ASPCA®

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ASPCA Logo

More than 74,000 animals rescued across the country.

Subaru is the largest corporate donor to the ASPCA®.

A leading voice for animals for over 150 years, the American Society for the Prevention of Cruelty to Animals (ASPCA®) provides lifesaving protection and care to animals in need. Whether it’s rescuing animals from abuse and neglect, introducing and enforcing more humane legislation, or supporting animal shelters across the country, the ASPCA® helps animals live better lives. Through the Subaru Share the Love® Event, the ASPCA® has had a significant impact on the rescue, transport, well-being, and adoption of more than 74,000 animals across the country.

Make-A-Wish®

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Make a wish logo

More than 2,700 children granted life-changing wishes.

Subaru is the largest automotive donor to Make-A-Wish®.

Research shows that children who have wishes granted can build the physical and emotional strength they need to fight a critical illness.* A wish replaces fear with confidence, sadness with joy, and anxiety with hope. The impact of just one wish has the power to transform the lives of everyone involved and helps wish kids and their families believe in better days ahead. Through the Subaru Share the Love® Event, Make-A-Wish® has granted the life-changing wishes of more than 2,700 children with critical illnesses.

*Patel AD, Glynn J, Falke AM, Reynolds M, Hoyt R, Hoynes A, Moore-Clingenpeel M, Salvator A, Moreland JJ. Impact of a Make-A-Wish experience on healthcare utilization. Pediatric Research. 2018;85(5):634–638.
Meals on Wheels

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Meals on wheels logo

More than 2.5 million meals delivered to America’s seniors.

Subaru is the largest automotive donor to Meals on Wheels.

Meals on Wheels America provides leadership to local, community-based programs dedicated to fighting hunger and isolation among our nation’s homebound seniors. Through the Subaru Share the Love® Event, Meals on Wheels has helped deliver more than 2.5 million meals and friendly visits to America’s seniors.

National Park Foundation™

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National park foundation logo

More than $63 million to organizations working in our national parks.

Subaru is the largest corporate donor to the National Park Foundation.

The National Park Foundation, in partnership with the National Park Service, works to protect wildlife and park lands, preserve history and culture, engage and educate youth, and connect people everywhere to the wonder of parks. Through the Subaru Share the Love® Event, the National Park Foundation is able to increase engagement across our National Park System and provide critical funding to programs and projects in more than 400 national parks.

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2021 Subaru Corporate Impact Report

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2021 Subaru Corporate Impact Report