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2021 Subaru Corporate Impact Report

Our Drive for Impact


from Thomas J. Doll, President and CEO of Subaru of America, Inc.

At Subaru, it is our mission to show love and respect to everyone we encounter. Every year, we take actions on our journey to be More Than a Car Company®. Our 2021 Corporate Impact Report highlights the progress, opportunities, and achievements in 2021 that help us live out this goal.

On behalf of Subaru, I want to thank all our colleagues, retailers, and partners for their collaboration and hard work across our business. We are thrilled to invite you to read the stories of our 2021 impact. While some call it “Corporate Social Responsibility,” others “Corporate Citizenship,” or just “Corporate Responsibility,” at Subaru, it’s called our Love Promise. Below are just a few of our highlights. Read beyond the highlights to take a deeper look into our journey to be More Than a Car Company®.

2021 Highlights

Subaru Love Promise

The Subaru Love Promise is our North Star. Despite the challenges of the second year of the COVID-19 pandemic, we focused on supporting our Subaru Family, ensuring a safe workplace, providing reliable vehicles, excellent customer service, and strengthening the communities where we live and work.

Safety and Quality

Safety is our highest priority. With more Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK+ awards than any other brand since 2013, and six vehicles with a 5-star score from the National Highway Traffic Safety Administration, critics agree.

Action on Environment

The first zero-landfill automotive plant. The largest supporter of the National Park Foundation. Our fully electric vehicle, the Subaru Solterra. Protecting our planet has long been a priority at Subaru.
Action On Environment

Diversity, Equity, Inclusion, and Belonging

At Subaru, we believe our differing life experiences make us stronger. They allow us to learn from each other, respond with unique approaches, launch innovative programs, and, ultimately, grow stronger together.
Diversity, Equity, Inclusion, and Belonging

The Subaru Love Promise

The Subaru Love Promise is our vision to show love and respect to all people at every interaction with Subaru.
Together with our retailers, we are dedicated to making the world a better place.

Recognition for Who We Are

Civic 50

This list of the 50 most community-minded U.S. companies is based on community engagement and social impact programs.
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Human Rights Campaign Corporate Equality Index

Subaru received 100% on the Corporate Equality Index for the fifth year running for supporting issues affecting LGBTQ+ employees.
Best adoption friendly workplace logo

Adoption Friendly Workplace

This list ranks the top 100 organizations with the most robust adoption benefit programs for employees.

Axios Corporate Reputation Rankings

Subaru was recognized as one of the most trusted U.S.-based companies based on more than 40,000 polled Americans.

Recognition for What We Do

2021 Subaru Brand & Product Awards1



Subaru of America, Inc. received 57 Insurance Institute for Highway Safety Top Safety Pick+ awards through 2021, more than any other brand since 2013.


J.D. Power
and Associates

For the third consecutive year, Subaru was awarded top honors in the J.D. Power 2021 Best Brand Loyalty Awards for a combination of longevity, value, trust, and performance. Subaru earned the highest overall score across both the mass market (non-luxury) and luxury automakers.2

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Kelley Blue Book

Subaru was named Most Trusted Brand for the seventh consecutive year and Best Overall Brand for the second year in a row. Subaru 2021 Ascent, Outback, and Forester vehicles had the lowest 5-Year Cost to Own in their respective segments.3



Experian Automotive data shows that we are built to last, with 96% of Subaru vehicles sold in the last 10 years still on the road today.4

1Subaru earned these claims in calendar year 2021, awards may have expired.

2For J.D. Power 2019- 2021 award information, visit

32015-2022 Kelley Blue Book Brand Image Awards are based on the Brand Watch™ study from Kelley Blue Book. Award calculated among non-luxury shoppers. For more information, visit Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.

4Based on Experian Automotive nonluxury vehicles in operation vs. total new registrations for MY2012-2021 as of December 2021.

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2021 Subaru Corporate Impact Report

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2021 Subaru Corporate Impact Report