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2021 Subaru Corporate Impact Report
More Than a Car Company®
SOA Teammates
SIA Associates
Retail Team Members
More Than a Car Company®
Our commitment to being More Than a Car Company® is at the core of everything we do. A guiding principle across Subaru of America, Inc. (SOA), and our parent company, Subaru Corporation (SBR), these values mean we work as a team to align with our overall company commitment of providing customers with excellent products and services while also improving the lives of those within our Subaru community and beyond.
In the U.S., our dedicated Subaru team members showcase these values in the communities where we live and work. Subaru employs 1,316 colleagues at our U.S. headquarters, field offices, training facilities, regional distribution centers, and ports. We work with 37,456 people at our distribution and retail centers and another 6,497 people at our sister facility, Subaru of Indiana Automotive (SIA). Together, these individuals collaborate to ensure we continue our drive for impact.
In 2021, we continued to endure the effects of the COVID-19 pandemic and worked tirelessly to ensure the safety of our team members. We’ve seen the barriers they have experienced in the face of global supply shortages and their impressive work in spite of those barriers to serve our customers. Being a positive force in our communities starts at home, which is why ensuring the safety of our colleagues is our top priority. You can read more about SBR and SOA efforts to protect employee health and jobs in the Living Our Values section.

Six Stars to Guide Us

We approach all interactions through the principles and behaviors laid out in our Six Stars to Guide Us – a set of values which we strive to practice daily. They are how we live out our Subaru Love Promise and how we inspire and motivate our fellow Subaru team members to join the corporate impact journey of being More Than a Car Company®.

Subaru and Our Family

Our Parent: Subaru Corporation
Our parent company, Subaru Corporation (SBR), headquartered in Tokyo, Japan, has led us on our journey to become a company with strong corporate responsibility, principles, and convictions. Four centuries before terms like corporate social responsibility, corporate citizenship, corporate responsibility, or environmental, social, and governance were coined to frame expectations around a company’s impact, a Japanese document called the shuchu kiyaku (code of ethics) from the Tokugawa period encouraged corporations to think beyond profits. The shuchu kiyaku stated that commercial activity should be carried out not only for the sole benefit of a business, but also for the benefit of society. Subaru Corporation continues to lead through that legacy of care.
SBR tracks annual accomplishments to measure how far we’ve come on our goals and understand what direction we should take moving forward. Yearly achievements serve as mile markers on our drive to sustainable success. Some of SBR’s achievements from 2021 include:
  • Being recognized as a CDP Supplier Engagement Leader for the second year in a row. SBR’s rating is based on how effectively it engages with our suppliers on climate change issues. Only 8% of the companies assessed were selected as Supplier Engagement Leaders in 2021.
  • Receiving a high score on SBR’s CDP climate change report because of ambitious 2030 and 2050 emission reduction targets.
Our Sister: Subaru of Indiana Automotive
Subaru of Indiana Automotive (SIA) is Subaru Corporation’s U.S.-based manufacturing facility and a key leader in environmental management across all of Subaru. Industry-leading sustainability initiatives enabled SIA to become the first U.S. auto plant to earn International Standards Organization (ISO) 14001 Certification in 1998 and zero-landfill status in 2004, and that dedication to innovation continues today.
SIA is also committed to making a positive social impact. In 2021, SIA supported more than 70 nonprofit organizations through initiatives ranging from sponsorship and in-kind donations to volunteers. Philanthropic highlights in 2021 included:
Subaru CASA Cycling Challenge
More than 300 riders raised $128,000 benefiting abused and neglected children in the Tippecanoe County, Indiana Court Appointed Special Advocates (CASAs) program through the CASAs for Kids Fund. In the 10 years SIA has hosted this event on its test track, more than $1 million has been raised.
Subaru Color 5K
In its seventh year, the Subaru Color 5K event attracted 400 participants and raised more than $50,000 for Students in Action, a program of Multiplying Good.
United Way of Greater Lafayette, Indiana Campaign
SIA raised 20% of the overall community campaign total.
Tree Lafayette Partnership
SIA sponsored the cost to purchase and plant trees with a dedication ceremony on Earth Day.
Wolf Park Partnership
SIA sponsored the wolf and bison enclosures for the education, conservation, and research facility in Greater Lafayette.

In addition to corporate philanthropy, the SIA Foundation awards grants biannually to fund nonprofit projects in the areas of arts and culture, health and welfare, and education. Established in 1997, the foundation achieved record giving in 2021.
2021 SIA Foundation Highlights
Grants awarded to
Indiana nonprofits
A new record in giving
Our Hometown: Camden, New Jersey
In 2018, we moved our U.S. headquarters to a new home in Camden, New Jersey. We have partnered with the city for over 30 years, but our 2018 arrival led us to further cultivate an engaged relationship with Camden residents, community organizations, and leaders. We are focused on fostering growth and creating positive impacts across all aspects of the city, including employment and environment. Read more about our hometown initiatives under Love Promise Community Commitment.
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2021 Subaru Corporate Impact Report

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2021 Subaru Corporate Impact Report