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2021 Subaru Corporate Impact Report

Camden: Our Hometown Commitment

We call Camden, New Jersey our home. Incorporated in New Jersey in 1977, Subaru has partnered with Camden for over 30 years, moving our headquarters there in 2018. Since our arrival, we have continued building upon our existing relationship with the community through employee engagement, skills-based volunteering, and Subaru of America Foundation grants. We are passionate about fostering growth and creating positive impacts across the city so we can help our hometown continue to thrive!
Aligns with:
Zero hungerQuality educationDecent work and economic growth
Subaru of America, Inc. and Subaru of America Foundation, Inc.

2021 Camden Impact


donated to Camden
charitable organizations


donated in matching gifts
by Subaru colleagues


hours volunteered by Subaru
employees in Camden

We are Camden Invincible video

A 2021 video made by our partner Camden Community Partnership

Subaru love promise logo

Camden Loves Promise Activities

It is part of our mission to spread the Love Promise as far as possible, including in our hometown. In Camden, we activate on each of our Love Promise pillars throughout the year. Below is a list of some of these activations during 2021:
Subaru Loves the Earth


Subaru loves the earth

A New View Earth Day Clean-up Events

To celebrate A New View Camden, a public art exhibit grant combating illegal dumping, Subaru created the Artist Apprentice Program for Camden artists to learn from national talent. A total of nine apprentices worked with the organization and artists throughout the summer. During National Volunteer Week and Earth Day, Subaru volunteers went to A New View sites to pick up litter and prep the lots for their new exhibits.

Camden Strong Clean-ups

Throughout the year, Subaru volunteers joined the office of the Mayor in monthly Camden Strong Clean-ups. Subaru colleagues contributed over 230 volunteer hours in four neighborhood clean-ups across the city.
Subaru Loves to Care


Care Packages for Cooper Healthcare

Subaru and the Leukemia & Lymphoma Society presented care packages to frontline non-medical support staff at Cooper University Health Care and MD Anderson Cancer Center at Cooper for their outstanding efforts during the pandemic. Nearly 950 nonmedical, essential team members received care packages containing numerous gift cards to local retail stores and restaurants as well as transportation vouchers.

Two girls laughing
Subaru Loves to Help


Loves to help icon

Blankets for Joseph’s House

As part of the 100,000 blankets and socks donated to shelters through Subaru Loves to Help in 2021, we brought thousands to our neighbors at Joseph’s House of Camden, a comprehensive housing and service organization for people experiencing homelessness in Camden.

For more on this program, visit the Subaru Loves to Help section.

Two people talking
Subaru Loves Learning


In partnership with, Subaru supported every K–5 classroom in the Camden City School District. This provided every teacher in the district with $500 to be used for the school supplies they need most, supporting 179 classrooms and more than 3,000 Camden students.

For more on this program, visit the Subaru Loves Learning page.

Subaru loves learning
Subaru Loves Pets


Loves pets icon

Vets on Wheels

In partnership with the Animal Welfare Association, Subaru created the Vets on Wheels program to provide essential veterinary services to Camden pet owners. The program offered wellness exams, vaccinations, and follow-up sick care for more than 500 pets – in addition to pet supplies like food, toys, leashes, and beds.

Camden National Make a Dog’s Day Celebration

For the third year in a row, Subaru celebrated our National Make a Dog’s Day on October 22. We brought this to Camden through a day of celebration, games, giveaways, and veterinary care for pets.

To get Camden youth involved, we created an employee Trunk or Treat event at the Camden National Make a Dog’s Day celebration. Subaru teammates decorated five vehicles offering excitement, and candy, to Camden kids.
Camden Events

We are incredibly proud of our ongoing partnerships with outstanding Camden organizations making an impact in the community. Below are just a few:

Camden City School District


In addition to our Subaru Loves Learning volunteering, where over 100 volunteers prepped Camden’s schools to open, dozens of Subaru volunteers revamped the Woodrow Wilson High School automotive program in 2021. They refurbished the auto shop, donated new supplies like parts and tools, and connected the program to Subaru University and National Service Training Center educational opportunities. In addition to hundreds of volunteer hours, more than $10,000 has been donated to this program.
Haason Reddick’s “Black Panther Christmas"


Subaru hosted NFL linebacker Haason Reddick, a Camden native, through his holiday event, where he donated $15,000 in gifts to 150 Camden children. To facilitate the donation, Subaru volunteers assisted in event setup, registration, and gifts at our headquarters.
Kid with new bike
Camden Fire Department


Camden Fire Department: As a community partner with the Camden Fire Department, Subaru donated vehicles to the local fire department to aid in their Jaws of Life hydraulic pressure training, allowing a rare opportunity to practice on new vehicles.

    • Advanced Training: To strengthen training opportunities, the Camden Fire Department uses real buildings to practice their response. In 2021, Subaru offered our National Training Service Center to provide large-area search training (search and rescue of large areas involved in a fire) with near-zero visibility conditions as continued education for firefighters.
IDEA Center


In 2020, the Subaru of America Foundation, Inc. funded the state-of-the-art Subaru Media Lab at the Institute for the Development of Education in the Arts (IDEA) Center. In 2021, we partnered with the IDEA Center to livestream our national volunteer event, the Subaru Share the Love® Kickoff, and to create our 2021 Holiday Card, providing students with real-world experiences to work in artistic fields.


Subaru of America Foundation, Inc.

The Subaru of America Foundation, Inc. (the Foundation), established in 1984, refined its focus on our hometown of Camden in 2021. Foundation grants are now targeted to employment and environmental issues that impact the residents of Camden. This shift reflects years of engagement with Camden officials, community leaders, and local residents to determine the highest needs for the city. Below is a list of some of our 2021 Subaru of America Foundation, Inc. grants:
SOA Foundation Giving

$1 million

given annually through
grants, matching gifts,
memorial gifts, and scholarships
Barnes Foundation


The Foundation continued to support the expansion of the Barnes Foundation’s Look! Reflect! Connect! program, which supports childhood involvement with the visual arts. Through hybrid workshops, interactive classroom lessons, and visits to the Barnes gallery, more than 740 Camden students were able to learn to see art as a powerful form of human expression – one that can be used to make connections to their own lives and experiences, inspire future endeavors, and convey their ideas and feelings.

Cathedral Soup Kitchen


We supported Cathedral Kitchen’s Culinary and Baking Arts Job Training program to help prepare students for employment in the food service industry through classroom and hands-on work. Since the start of our partnership with this project in 2018, 203 residents have been trained in culinary techniques, passed essential exams like ServSafe, and moved on to careers in food and beverage.

Center for Family Services


The Foundation funded the Pathways to Success Workforce Development Initiatives – specifically the InDemand Program – to assist in the development of job readiness and occupational training for Camden City residents. In 2021, more than 100 Camden residents participated in InDemand and received job readiness training, access to social services, employment connections with over 30 local employers, and career development opportunities critical to build successful post-secondary pathways.

Discovery Education


We assisted the Camden City School District by offering online curricula for teachers in partnership with Discovery Education. This platform increased access to vital, high-quality digital content and standards-aligned resources, especially during the COVID-19 pandemic. Over 7,638 students benefited from the program, with educators utilizing 119,000 online resources.

Kids learning
Girls Inc.


The Foundation continued our partnership with Girls Inc., offering support for social-emotional learning, healthy decision-making, and academic enrichment. Through the Stronger, Smarter, Bolder program, Camden girls focused on early grade literacy, STEM, leadership and advocacy, and economic literacy. In these programs, girls increased their literacy scores, gained confidence in STEM, took charge in identifying ways to improve their community, and planned for their futures. This school year, 331 Camden girls participated.



We supported our longtime partner, Hopeworks, with a grant to continue teaching tech skills to Camden young adults and expand its employment partnership program. The organization connects participants with employers to place them in livable-wage jobs and is on track to place more than 100 young professionals in paid positions.

Impact Charity Services


We supported Project LIFT, which fully funds 30 scholarships for Camden residents to take courses at Camden County College to prepare them for entry-level positions at Camden’s Cooper University Hospital, including phlebotomists, electrocardiogram (EKG) technicians, and critical care technicians. 100% of graduates have become employed in the healthcare field.

Rainbow PUSH Camden County College Scholarships


Subaru launched the Subaru Scholarship for Automotive Excellence, in partnership with Rainbow PUSH. The scholarship allows for six underrepresented Camden residents to be trained as automotive technicians at Camden County College, as part of our ongoing commitment to our hometown. In addition to academics, we support scholarship recipients by pairing them with Subaru retailers to provide mentorship, enhance their training, and help them gain full-time employment opportunities.



The Foundation’s grant to the UrbanPromise StreetLeader Program helps provide more than 50 Camden teens with practical work experience, leadership development, attentive mentorship, and academic support. StreetLeaders become paid employees within UrbanPromise’s programs to mentor, support, and guide over 250 younger children in their communities, while developing their own leadership and employment skills.


A message about Camden from Shira Haaz, Subaru Corporate Responsibility Manager. 

Shira was named among SJ Magazine’s 2021 Women of Excellence in the “Business Excellence” category for our company’s community impact.

“The 'City Invincible' is full of life, passion, diversity, and love for one another. We are constantly humbled by our partners’ spirit and drive. We have developed a symbiotic relationship with the city of Camden through impactful volunteering, programming, and grant-giving. We are grateful to be a part of such an inclusive and involved community of people who have given us the opportunity to progress alongside them. We recognize the tireless work from our Camden neighbors, partners, and colleagues, without whom none of this would be possible. We thank all of you for sharing the love, and we look forward to our continued partnership!”

Faces of Philanthropy Award

Subaru was grateful to receive the Faces of Philanthropy award for our efforts with the Camden City School District and Honorees are named annually to celebrate charitable partners across the region serving the community through philanthropic efforts large and small, from multimillion-dollar programs to grassroots initiatives. Although we are proud of this recognition, we are even more proud that roughly 3,000 students were impacted by our adoption of every K–5 classroom in the Camden City School District.
Faces logo

SJYPA Corporate Halo Award

This year, Subaru was awarded the South Jersey Young Professionals Association (SJYPA) Corporate Halo Award for corporate impact. We are honored to be recognized by our own community for this award. Our SARGE Employee Resource Group – the Subaru Armed Forces Resource Group for Employees – accepted the award on behalf of Subaru.

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2021 Subaru Corporate Impact Report

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2021 Subaru Corporate Impact Report