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2021 Subaru Corporate Impact Report

Recognition for What We Do

We aim to create the best vehicles on the market because we believe it is the right thing to do – and we’ve earned industry recognition as a result. In 2021, we received multiple accolades that point to the long-lasting value we provide our customers.

2021 Subaru Brand & Product Awards1



Subaru of America, Inc. received 57 Insurance Institute for Highway Safety Top Safety Pick+ awards through 2021, more than any other brand since 2013.


J.D. Power
and Associates

For the third consecutive year, Subaru was awarded top honors in the J.D. Power 2021 Best Brand Loyalty Awards for a combination of longevity, value, trust, and performance. Subaru earned the highest overall score across both the mass market (non-luxury) and luxury automakers.2

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Kelley Blue Book

Subaru was named Most Trusted Brand for the seventh consecutive year and Best Overall Brand for the second year in a row. Subaru 2021 Ascent, Outback, and Forester vehicles had the lowest 5-Year Cost to Own in their respective segments.3



Experian Automotive data shows that we are built to last, with 96% of Subaru vehicles sold in the last 10 years still on the road today.4


American Customer Satisfaction Index

Subaru ranked #1 in overall Quality, Dependability, and Vehicle Safety.


Subaru Crosstrek was named one of the 2021 “10 Best Cars for Recent College Graduates”.

Parents Magazine

Subaru Ascent, Legacy, and Forester were ranked among the Best Family Cars for 2021.

1Subaru earned these claims in calendar year 2021, awards may have expired.

2For J.D. Power 2019- 2021 award information, visit

32015-2022 Kelley Blue Book Brand Image Awards are based on the Brand Watch™ study from Kelley Blue Book. Award calculated among non-luxury shoppers. For more information, visit Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.

4Based on Experian Automotive nonluxury vehicles in operation vs. total new registrations for MY2012-2021 as of December 2021.

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2021 Subaru Corporate Impact Report

subaru logo

2021 Subaru Corporate Impact Report