Subaru Love Promise

The Subaru Love Promise is our North Star. Despite the challenges of the second year of the COVID-19 pandemic, we focused on ensuring a safe workplace, providing reliable vehicles, and strengthening our community.

Safety and Quality

The safety and satisfaction of our Subaru owners is our highest priority. From the J.D.Power Best Brand Loyalty for the third year in a row, to more IIHS TOP SAFETY PICK+ awards than any other brand since 2013, critics agree.

Action On Environment

From creating the first zero-landfill automotive plant in 2004 to being the largest supporter of the National Park Foundation and revealing our first-ever fully electric vehicle, the Solterra, protecting our planet and our people has long been a priority at Subaru.

Diversity, Equity, Inclusion, and Belonging

At Subaru, we believe our differences make us stronger. These experiences allow us to learn from each other, respond with unique approaches, launch innovative programs, and, ultimately, grow stronger together.